Information on the Collection of Personal Data and Contact Details of the Controller

We are pleased you are visiting our website and appreciate your interest. Below, we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

Responsible for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is Misamoda.com, the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

For the security and protection of the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.


Data Collection When Visiting Our Website

When using our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that are technically necessary for us to display the website to you:

- The visited website

- Date and time at the moment of access

- Amount of data sent in bytes

- Source/reference from which you came to the page

- Used browser

- Operating system used

- Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.


Cookies

To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process individual user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie.

Partially, the cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract or according to Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us to make our internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive (third-party cookies) when you visit our website. If we cooperate with aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser in such a way that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

- Internet Explorer: [https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies](https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies)

- Firefox: [https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer](https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer)

- Chrome: [https://support.google.com/chrome/answer/95647?hl=en](https://support.google.com/chrome/answer/95647?hl=en)

- Safari: [https://support.apple.com/en-us/HT201265](https://support.apple.com/en-us/HT201265)

- Opera: [https://help.opera.com/en/latest/web-preferences/#cookies](https://help.opera.com/en/latest/web-preferences/#cookies)

Please note that if you do not accept cookies, the functionality of our website may be limited.


Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request according to Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then an additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after the final processing of your inquiry; this is the case if it can be inferred from the circumstances that the relevant matter has been finally clarified and provided that there are no statutory retention obligations.


Data Processing When Opening a Customer Account and for Contract Processing

According to Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above address of the controller. We store and use the data provided by you for contract processing. After completion of the contract or deletion of your customer account, your data will be blocked with respect to tax and commercial retention periods and deleted after the expiration of these periods, unless you have expressly consented to further use of your data or we reserve the right to further use your data that is legally permitted and about which we inform you accordingly below.


Use of Your Data for Direct Marketing

Subscribing to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further, separately marked data is voluntary and is used to be able to address you personally. For the dispatch of the newsletter, we use the so-called double opt-in procedure. This means that we will not send you an email newsletter until you have expressly confirmed to us that you agree to the receipt of newsletters. We will send you a confirmation email asking you to confirm that you want to receive future newsletters by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data according to Art. 6 Para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for the newsletter will be used exclusively for promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible person mentioned above. After unsubscribing, your email address will immediately be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further use your data that is legally allowed and about which we inform you in this statement.


Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range via email. We do not need to obtain separate consent from you for this. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising according to Art. 6 Para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, no mailing will be sent from us. You are entitled at any time to object to the use of your email address for the above-mentioned advertising purpose with effect for the future by notifying the responsible person named at the beginning. For this, only transmission costs according to the basic tariffs are incurred. Upon receipt of your objection, the use of your email address for advertising purposes will immediately cease.


Data Processing for Order Processing

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment handling. If payment service providers are used, we explicitly inform you of this below. The legal basis for the transfer of the data is Art. 6 Para. 1 lit. b GDPR.


Use of Payment Service Providers (Payment Services)

- Paypal

For payments via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "payment by installments" via PayPal, we pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal

, L-2449 Luxembourg (hereinafter "PayPal"), within the scope of payment processing. The transfer takes place according to Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for certain payment methods such as credit card payments, direct debit, or, if available, "purchase on account" or "payment by installments" via PayPal. Your payment data may be passed on to credit agencies based on PayPal's legitimate interest in determining your solvency according to Art. 6 Para. 1 lit. f GDPR. The result of the credit check concerning the statistical probability of default is used by PayPal to decide on the provision of the respective payment method. The credit check can include probability values (score values), which are calculated based on scientifically recognized mathematical-statistical methods and may include address data, among other things. For further information on data protection and which credit agencies are used, please refer to PayPal's privacy policy: [https://www.paypal.com/us/webapps/mpp/ua/privacy-full](https://www.paypal.com/us/webapps/mpp/ua/privacy-full)

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- SOFORT

If you select the payment method "SOFORT", payment processing is carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process along with information about your order according to Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this. You can find more information about SOFORT's data protection provisions at the following Internet address: [https://www.klarna.com/sofort/privacy-policy/](https://www.klarna.com/sofort/privacy-policy/)


Contacting Us for Review Reminder

Own Review Reminder (No Sending through a Customer Review System)

We use your email address for a one-time reminder to submit a review of your order for the review system used by us, provided you have given us your express consent for this during or after your order according to Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller.


Use of Social Media: Social Plugins

Facebook Plugins with Shariff Solution

On our website, so-called social plugins ("plugins") of the social network Facebook are used, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). To protect your data when visiting our website, these buttons are not unrestrictedly integrated as plugins, but only using an HTML link in the page. This integration ensures that when calling up a page of our website that contains such buttons, no connection is yet established with the servers of Facebook. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there after entering your login data.

Facebook Inc. based in the USA is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options for protecting your privacy can be found in Facebook's privacy policy: [https://www.facebook.com/about/privacy/](https://www.facebook.com/about/privacy/)


Google+ Plugins as Shariff Solution

On our website, so-called social plugins ("plugins") of the social network Google+ are used, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To protect your data when visiting our website, these buttons are not unrestrictedly integrated as plugins, but only using an HTML link in the page. This integration ensures that when calling up a page of our website that contains such buttons, no connection is yet established with the servers of Google+. When you click on the button, a new browser window opens and calls up the Google+ page, where you can interact with the plugins there after entering your login data.

Google LLC based in the USA is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and the further processing and

use of the data by Google as well as your rights in this regard and setting options for protecting your privacy can be found in Google's privacy policy: [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy?hl=en)


Instagram Plugin as Shariff Solution

On our website, social plugins ("plugins") of the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"), are used. To protect your data, these plugins are integrated using an HTML link instead of a direct plugin connection. This means that when you visit a page on our website that contains such plugins, no direct connection is made to Instagram servers. If you click on the Instagram button, a new browser window opens where you can interact with the plugins on Instagram after logging in. Instagram LLC., based in the USA, complies with the EU-US data protection agreement "Privacy Shield," which means it maintains a level of data protection corresponding to EU standards.


Online Marketing

DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google of the operator Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to place relevant ads for users, improve campaign performance, or prevent users from seeing the same ads more than once. Google uses a cookie ID to track which ads are shown in which browser and can thus prevent them from being shown more than once. The processing takes place based on our justified interest in the optimal marketing of our website according to Art. 6 Para. 1 lit. f GDPR.

In addition, DoubleClick can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later uses the same browser to visit the advertiser's website and buy something there. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by the use of this tool by Google and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider finds out and stores your IP address.

You can object to participation in this tracking process by deactivating cookies for conversion tracking by setting your browser so that cookies from the domain www.googleadservices.com are blocked, [https://adssettings.google.com/authenticated?hl=en](https://adssettings.google.com/authenticated?hl=en), which deletes this setting when you delete your cookies. Alternatively, you can find out about the setting of cookies and make settings for them at the Digital Advertising Alliance at the website www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

More information about DoubleClick by Google's data protection provisions can be found here: [https://policies.google.com/technologies/ads?hl=en](https://policies.google.com/technologies/ads?hl=en)


Use of Google AdWords Conversion-Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the offer of Google Adwords to draw attention to our attractive offers with the help of advertising media (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Thus, cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create

conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords based on our justified interest in targeted advertising according to Art. 6 Para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the EU-US data protection agreement "Privacy Shield". This certificate guarantees that Google maintains a level of data protection that corresponds to the standards within the European Union.

For more information about Google's privacy policy, you can visit the following link: [https://policies.google.com/privacy?hl=en](https://policies.google.com/privacy?hl=en). You can also permanently deactivate cookies for advertisement preferences by adjusting your browser software settings or by downloading and installing the browser plug-in available via the following link: [https://adssettings.google.com/authenticated?hl=en](https://adssettings.google.com/authenticated?hl=en).

Please note: Deactivating cookies may result in some functions of our website being limited or not available.


Duration of Storage of Personal Data

The duration of storage of personal data is determined based on the respective legal retention period (e.g., commercial and tax retention periods). After the expiration of these periods, the corresponding data is routinely deleted, provided they are no longer necessary for contract fulfillment or contract initiation and/or there is no longer any legitimate interest on our part in further storage.


Amendment of Our Privacy Policy

We reserve the right to adapt our privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g., when introducing new services. The new policy will apply to your next visit.


Contacting Us

Questions or feedback about our privacy policy? We'd love to hear from you! Feel free to contact us.

H&R Ecommerce VOF
Chamber of Commerce number: 91924952
VAT number: NL865818873B01
info@misamoda.com

P. Behrenserf 3
3822 VG Amersfoort
Netherlands